Guided Coaching
A coach in your corner, every week.
$200 / 4 weeks
Weekly coaching that adapts to your data, your life, and your goal. The methodology, delivered.
“+47W FTP in 12 weeks. 20-minute PR at The Gralloch.”
Tom, 52 · Gravel racer
SEMIPRO coachingOnline cycling coaching.
A cycling coach who reads your training, explains what matters and adjusts the plan around your life. Choose weekly Guided support or direct 1:1 coaching with Damian.
No long-term lock-in. Cancel anytime. See full policy →
Most popular
PRO Coaching
Direct 1:1 coaching with Damian.
$330 / 4 weeks
For athletes with complex goals who need strategic coaching at the highest level.
“313 W for 20 minutes. All-time best.”
Yaroslav, 55 · Hangzhou ITT winner
How online cycling coaching works.
01
Start with your riding
Your goals, recent training and available hours give your coach the starting point. Work, family and recovery belong in that picture too.
02
Train, review, adjust
Your coach reviews your key rides, gives feedback and adjusts the next week as your training and life change. You know what matters next and why.
03
Check what changed
Guided includes a Fitness Fingerprint review every 12 weeks. PRO adds direct strategic coaching with Damian and ongoing analysis.
Choosing your cycling coach.
Ask who reviews your training, how often you hear from them, what happens when you miss sessions, and how you will measure progress. Those answers matter more than a long list of workouts.
Guided: weekly support
For riders who want a coach to review their training, explain the next steps and adjust the plan. Your Guided coach delivers the weekly coaching. Damian leads the methodology and monthly Q&A.
PRO: direct work with Damian
For riders who want direct 1:1 coaching with Damian around their target events and racing. Start with a call to discuss your goals and whether PRO fits.
Training around a busy week, or chasing a stronger performance as a masters cyclist? Start with the support you need and the time you can actually give. The athlete stories below show how that can look in practice.
Before you choose.
How much does online cycling coaching cost?
SEMIPRO Guided is $200 every four weeks. PRO is $330 every four weeks. Both are ongoing coaching services. See the individual service pages and checkout for the full billing terms.
How often will I hear from my coach?
Guided includes a weekly coaching check-in, key-session review and plan adjustments, with a 48-hour response on business days. PRO is direct 1:1 coaching with Damian.
Do I need to be a professional cyclist?
No. The athlete examples on this page include busy riders, masters racers and cyclists preparing for a gran fondo. Choose the service around your goals and the level of coaching support you need.
Is coaching different from a training plan?
Ongoing coaching includes review, feedback and adjustments as you train. The Personalised Plan is a fixed 12-week option for riders who want a plan to follow without ongoing weekly coaching.
Can I cancel?
Yes. There is no long-term lock-in. Cancellation stops future renewals; your access normally continues through the paid period. Read the cancellation policy for the full terms.
What coaching has produced.
See the full evidence library →Want a fixed 12-week plan instead? See the Personalised Plan
Want the principles first? Read The SEMIPRO Playbook
The coach behind every plan.
One system, one standard, built and led by Damian.
Damian Ruse
Founder & Head Coach
14 years coaching. Guided a rider from beginner to the WorldTour. Writes the methodology behind every plan.
Every SEMIPRO coach completes The SEMIPRO Coach Pathway, a structured apprenticeship under Damian, before taking responsibility for athlete decisions.
No coach works in isolation.
Every SEMIPRO coach is trained under Damian’s system before working with athletes.
Athlete files are reviewed in a shared weekly coaching rhythm, so decisions are not made in a vacuum.
Coaches are selected for judgement, physiology, and empathy, not just racing history.
One methodology, applied by the team.
The system comes from Damian’s fourteen years of coaching, but it is not a personality-led guessing game. Every SEMIPRO coach works from the same principles: read the rider, apply the right signal, observe the response, and adjust.
01
Durability is the lens
Fitness is not what you can do fresh. It is what you can still do when fatigue shows up.
02
Read the rider, not the textbook
Numbers describe a person, not a category.
03
Build the engine before you build on top
Intensity expresses what volume has built. Without the platform, intensity creates numbers that do not last.
04
Signal-based, not calendar-based
The plan is a hypothesis. The body's response tells you whether the hypothesis is right.
05
Execution is the multiplier
All the fitness in the world does not matter if you cannot use it properly on the day.
The full methodology is published as the free SEMIPRO Playbook.
Open The SEMIPRO Playbook →